What's In A Name?

I am confused.
The Big Ten Conference, which has eleven teams (and has since 1994) now has 12 teams but is still calling itself the Big Ten?
I am confused.
The Nebraska Cornhuskers are the newest addition to the conference, which welcomed Penn State back in '94 as the eleventh member.
Since Nebraska has left the Big 12 Conference along with Colorado, which joined the Pacific Ten Conference recently, should the Big 12 Conference still call itself the Big 12 Conference or should that distinction now belong to the Big Ten Conference, which now has 12 teams?
Confused?
I sure am.
Texas, Texas Tech, Oklahoma and Oklahoma State all are rumored to be headed west to the Pac 10 as well, which would form yet another "super" conference much like the Big East, which has 16 teams in it.
I don't get it, college athletics is supposed to be about the student-athlete, isn't it?
Right.
And BP is really concerned about all the problems they created in the Gulf of Mexico.
Gimme' a break!
This is pure greed and the corporate interference once again rearing it's ugly head.
Take a look around at sports these days, in particular college sports.
It's not about the college student-athletes at all and hasn't been for decades.
These hypocrites that call themselves NCAA officials come down hard on institutions for "illegal" recruiting of these players. Donations from boosters that are deemed as pay to the athletes while the NCAA condones this sort of activity with the corporations "sponsoring" everything from the pre-game on television to the statistical updates of the game at hand.
It really is ridiculous the way these schools just move around so they can form a new look for their conference and then have a conference "title" game (which no doubt will be sponsored by a corporation) to send that team to a corporate sponsored football "Bowl" game or the corporate sponsored NCAA Basketball tournament.
Sports fans seem oblivious to this gradual take over of college sports by corporate America that has been taking place over the last few decades.
The games people play, in particular college football and basketball, were just fine as they were without all the outside influences swooping in.
The games were played each year and of course there was coverage of the games in the media.
What is happening though is just pure greed and will ultimately lead to corruption and the demise of athletic programs throughout this country.
Wait and see.
That is NOT what college athletics is about.
They may as well PAY the "student-athletes" at this point with the recent activity that is taking place with these schools moving here and there and bowing to the corporate masters they serve.
As a person who played college football, I can attest this will hurt and possibly ruin the college athletics as we have known them throughout the years.
The bigger schools will survive (MONEY) and the smaller institutions will slowly disappear.
It's much like what is happening in the United States with the incredible shrinking middle class in this country.
Think about it.
Honestly take a moment and look around at what has happened to this society of ours the last 30 or 40 years and then look at the college athletic scene as well.
Corporate greed ruins everything.
Now it is happening before our very eyes in college sports.
The Big Ten Conference is now the Big 12 Conference and should change it's name to appease the greed they are conforming to.